Overview

Identity Designed is an essential reference on the process of brand identity design, including examples from today's top designers. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he's worked on throughout his successful career-he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, Dutchscot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you're a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand's visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

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9780760384060

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Reviews

"""Identity Designed: The Process stays true to what it has always stood for--well-curated pieces of work with exceptional writing that respects the process, appreciates the obstacles, and celebrates the creation. This start-to-end coverage is precious and crucial to proper creative dialogue--something that is getting increasingly scarce nowadays. David has inspired me and everyone at Fable for more than a decade, and again reminds us that well-paced design writing and respectful design discourse still exists in the world."" --Jiahui Tan, Creative Director, Fable ""Atop superb layout and impeccable exhibits are incisive studies of the processes essential to the success of identity design assignments. I highly recommend Mr Airey's new book to those interested in corporate identity specifically, and branding generally. I'm certain it will prove as valuable a guide to clients as it is to designers."" --Lindon Leader, Leader Creative ""David Airey continues to produce some of the best books on branding. His new book breaks down the process of creating a brand identity into four sections that are accompanied by both current and historic implementation. This digestible read is a perfect addition to the shelves of both upcoming and senior designers as well as anyone interested in working in brand communication and development. It's definitely one we will be using in the studio!"" --Matt Lamont, Design Reviewed ""Please consider making room on your bookshelves for this absolute beaut from David Airey."" --Matt Baxter, Baxter & Bailey ""This book is a gem! Gorgeous and so informative. It will be a great resource for those involved with design and branding."" --Marina Poropat Joyce, author, Designing for Print ""With Identity Designed: The Process David Airey has pressed his years of masterful brand stewardship into an exceptional gift to the field. Using case studies from some of today's premier identity masters David illuminates the sequential path of research, strategy, design and implementation. Whether you're laying the creative groundwork for your own company or are a designer preparing to breathe life into the next great brand, this identity roadmap is a cogent read that deserves your attention."" --Bill Gardner, Gardner Design"

Author Information

David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is the author of Identity Designed, Identity Designed: The Process, Logo Design Love, and Work for Money, Design for Love.

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