Overview

Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench work for you. If you plan carefully and make intelligent decisions when establishing your viral app business, you will find success on the App Store. Remember, though, the App Store is not a lottery. Apps are not randomly featured, and it is not happenstance that makes your app successful. Luck and fortuitous timing tempered by hard work and a good app idea are key factors to success. You can't aimlessly create an app, throw it on the App Store, and watch the dollars roll in. You’ll get back what you put in. This book lays the foundation and outlines the skills needed by aspiring entrepreneurs with no coding experience for selling a killer app. What You'll Learn Design apps that are impressive, wow users, and most importantly, are easy to use. Build a business model around an app that turns a profit Determine when its OK to build your own app or when it's better to hire a third party to do so. Who This Book Is ForSmall business owners who want to create an app, but have no programming experience

Full Product Details

Author:   Megan Holstein
Publisher:   APress
Imprint:   APress
Edition:   1st ed.
Weight:   0.454kg
ISBN:  

9781484242841

ISBN 10:   148424284
Pages:   223
Publication Date:   22 March 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Ideas to App Part I. Design 1. Refining Your Idea 2. Website 3. Idea Validation 4. Business Models 5. Fair Pricing 6. Planning Your App 7. User Experience Design 8. Case Study: Scribe 9. Design Personality Part II. Development 10. Funding Sources 11. Case Study: Applits 12. Development Methods 13. Hiring Developers 14. Code Add-Ons 15. Beta-Testing Part III. Deployment 16. Pre-Launch Marketing 17. App Store Listing 18. Mailing List 19. Social Media 20. Online Community 21. Case Study: Everest 22. App Video 23. The Press 24. Advertising Space 25. Discounts & Promotions

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Author Information

Megan Holstein is a writer and entrepreneur based out of Columbus, OH. She’s headed app development projects in both the medical field and productivity software field for companies she founded, Pufferfish Software and SimpleList. Additionally, she’s worked for Columbus-based companies Fundable, Taivara, and Martini Media Group doing business development and project management. After spending the better part of a decade developing apps she accumulated dozens of FAQs and held a series of meetings about how to start an app business. This book is the product of those meetings and questions.

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