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OverviewThe second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention. The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas. Full Product DetailsAuthor: Mr David Bramston , Ms YeLiPublisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Visual Arts Dimensions: Width: 16.00cm , Height: 1.40cm , Length: 23.00cm Weight: 0.440kg ISBN: 9781350140790ISBN 10: 1350140791 Pages: 184 Publication Date: 07 January 2020 Audience: Professional and scholarly , General/trade , Professional & Vocational , General Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents Introduction Chapter 1: Just Imagine If It Were Possible Absorb Thoughts Observations Student project Chapter 2: Thinking Differently Understanding Profiles Themes Student project Chapter 3: Explore Fun Materials Exploration Communication Student project Chapter 4: Sensory Perceptions Added values Emotions Conflicts Student project Chapter 5: Adopting the Responsibility Sustainability Tinkering Values Student project Chapter 6: Evolving the Reality Analysis Change Direction Student project Conclusion Glossary Further resources Index Acknowledgements and creditsReviewsAuthor InformationDavid Bramston is a Principal Lecturer at the School of Architecture & Design, College of Arts, University of Lincoln, UK. YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China. Tab Content 6Author Website:Countries AvailableAll regions |