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9781962447478

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LaVar Ball is a cultural powerhouse who built his empire with unapologetic confidence and relentless hustle. A former college athlete with a shot at the NFL, he raised three NBA stars--Lonzo, LaMelo, and LiAngelo--each becoming millionaires before turning 21. He brought his family story to millions through the hit reality show Ball in the Family, then shook up the sports world by launching the JBA, a pro league that helped pave the way for today's NIL deals. As the founder of Big Baller Brand, LaVar turned his bold personality into a movement--built on family, belief, and doing things his own way. From viral headlines to a public clash with President Trump, LaVar's story proves you don't follow trends when you were born to set them. Karolis Malinauskas is a producer, entrepreneur, and LaVar's business partner. With a background in media, sports, and business, he has been involved in various projects, including collaborations with Universal Music, Sony BMG, and Facebook Watch. Working with LaVar Ball and the Ball family, he has gained firsthand access to their journey. Fluent in five languages and holding a law degree, Karolis brings a unique global perspective and strategic expertise to this book, offering an in-depth look at LaVar's mindset and philosophy.

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