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ACKNOWLEDGMENTS INTRODUCTION: THE MERCHANTS OF MEMORIES The Early Years, 1934-1950 Wholesale Growth, 1950-1960 Into the Catalog Business, 1960-1970 Coast to Coast, 1970-1980 Prime Time, 1980-1990 Turning the Page, 1990-2000 A Love That Endures ABOUT THE AUTHOR

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9781642252842

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RAYMOND ZIMMERMAN, cofounded the retail giant Service Merchandise with his parents in 1960 and was CEO from 1983-97, growing it to over four hundred catalog showroom stores. After retiring, he founded and operated the discount retailer 99 Cent Stuffin Florida from 1999-2008. Zimmerman was a director on the L Brands board from 1984-2021 and has served as a retailing lecturer and mentor to entrepreneurs. Active in the community, he received the Alexis de Tocqueville Award for the United Way of Middle Tennessee and was a leader in United Way of America, Muscular Dystrophy Association, and the Jewish Federations of Nashville and Boca Raton. He is married to Etta Zimmerman; the proud father of Fred Zimmerman, Robyn Rubinoff, and Leya Kaufman; and a grandfather to four.

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