I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

Author:   Rick Padulo
Publisher:   Dundurn Group
ISBN:  

9786613533548


Pages:   224
Publication Date:   26 March 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man


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Overview

If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history: - Black's is Photography - Leon's - Don't Pay a Cent Event - Zellers - Because ...the Lowest Price is the Law - CIBC - Seeing Beyond - Rexall - A Pharmacy First These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.

Full Product Details

Author:   Rick Padulo
Publisher:   Dundurn Group
Imprint:   Dundurn Group
ISBN:  

9786613533548


ISBN 10:   6613533548
Pages:   224
Publication Date:   26 March 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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