Overview

Hydration Revolution: The Rise of Liquid I.V. and the Future of Functional Wellness is a captivating deep dive into how one visionary brand transformed the way the world thinks about hydration, health, and human performance. From humble beginnings in a Southern California garage to becoming a global wellness powerhouse, Liquid I.V. redefined hydration through innovation, community, and purpose. This book traces the company's journey - from its science-backed formula inspired by the World Health Organization's Oral Rehydration Solution to its billion-dollar acquisition and worldwide impact. Blending business insight, wellness science, and cultural commentary, Hydration Revolution explores how the brand bridged the gap between medicine and lifestyle, turning electrolyte science into a movement of empowerment, sustainability, and social good. Discover the story behind founder Brandin Cohen's mission, the brand's commitment to clean ingredients and global aid, and how Liquid I.V. sparked the era of functional wellness - where health isn't just about survival, but optimization. Perfect for entrepreneurs, wellness enthusiasts, and curious minds alike, this book uncovers what it truly takes to build a meaningful brand in a rapidly evolving world - and why hydration may be the most underestimated key to human potential.

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