Overview

In Hybrid: Curiosity in All Things, multidisciplinary design studio, Hybrid Design, explores the discipline of putting curiosity into practice. As a studio, they are driven by the conviction that seemingly disparate and disconnected interests are not only an asset to the design process, but essential to the creation of fulfilling work. Through real project examples over the last 20+ years in business, and insightful essays, they chart how a broad and eclectic collection of interests, hobbies, and experiences-curiosities-translates into powerful design work across any subject or discipline. Hybrid will showcase work from clients such as Nike, Pinterest, The North Face, Sonos, Hypebeast, Levi's, YouTube and many more. The book comes in two colour ways-randomly assigned when ordered-in the spirit of curiosity and serendipity.

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Hybrid brings brands to life across a broad range of sectors. Since 1995, Hybrid has produced intelligent design solutions for clients in Asia, the US and Europe. Some of our areas of expertise include name generation, brand creations, brand devel­opment, and environmental graphics. In environmental graphics, we work closely with architects and interior designers to make identities come alive in three dimen­sional spaces. Hybrid works effectively across all media, taking a holistic view of our clients' brands, and ensuring that our solutions always deliver experiences that connect audiences to our brands.

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