Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough
Author:   Klaus Backhaus ,  Karen Krings ,  Dianne West
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   Softcover reprint of the original 1st ed. 2013
ISBN:  

9783658140861


Pages:   72
Publication Date:   24 September 2016
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough


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Author:   Klaus Backhaus ,  Karen Krings ,  Dianne West
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   Softcover reprint of the original 1st ed. 2013
Weight:   1.339kg
ISBN:  

9783658140861


ISBN 10:   3658140860
Pages:   72
Publication Date:   24 September 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

The Enlightenment.- The Disillusionment.- The Breakthrough.

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Professor Dr. Dr. h. c. Klaus Backhaus is Director of the Institute of Business-to-Business Marketing (IAS) at the University of  Muenster, Germany (Betriebswirtschaftliches Institut für Anlagen- und Systemtechnologien der Universität Münster).

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