Overview

We need to talk about the future! Technology is advancing faster than we can keep up with. We are no longer living at the speed of humanity. Technology dictates the pace while we battle to keep up. Humology explores how rapid advances in technologies are impacting our world, disrupting societies and ourselves. We are approaching a tipping point; in order to build better technologies tomorrow, we have to start with new principles today. This book will show you how to: Build solutions that address real needs Design products that work in harmony with human psychology Minimise disruption and increase adoption Discover your purpose, and be grounded in ethics

Full Product Details

Author:   Joanne Griffin ,  Declan Foster
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.10cm , Length: 21.60cm
Weight:   0.235kg
ISBN:  

9781781336809

ISBN 10:   1781336806
Pages:   283
Publication Date:   25 July 2022
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

List Of Figures - Preface - Terminology - Words Matter - PART ONE The Shifting Landscape - 1. From Homosapiens To Fomosapiens - 2. Shifting Market Dynamics - 3. Man v Machine: A Symbiotic Evolution - PART TWO Managing Change - 4. Change Is Hard - 5. Project Management - 6. How Disruptive Is Your Product? - 7. Know Your Stakeholders - 8. Practice Makes Perfect - 9. The SCARF Model - PART THREE Designing With Humans In Mind - 10. The Gatekeepers To The Brain - 11. Consciously Unconscious - 12. Goldilocks And The Four-Letter Word - 13. Psychological Approaches To Change - 14. Behavioural Design - PART FOUR Seeing Humans Through Five 'I's - 15. Impatient - 16. Impressionable - 17. Inattentive - 18. Inert - 19. Irrational - PART FIVE Ethical Design - 20. Have You Been Nudged? - 21. The Hunter Becomes The Hunted - 22. The Dark Side Of Influence - 23. From Egosystems To Ecosystems - PART SIX The Humology Approach - 24. Know Your Purpose - 25. What Problem Are You Trying To Solve? - 26. Humology - References - The Authors

Reviews

'A book that roams across so many disciplines and ties together so many concepts shouldn't be so enjoyable to read, or this good! But it is.' Phil Verghis, CEO and co-founder, KleverInsight.com 'Humology is a thought-provoking guide for those who want to stay current in an ever-changing world.' John Clancy, CEO and Founder, Galvia.ai

‘A book that roams across so many disciplines and ties together so many concepts shouldn’t be so enjoyable to read, or this good! But it is.’ Phil Verghis, CEO and co-founder, KleverInsight.com ‘Humology is a thought-provoking guide for those who want to stay current in an ever-changing world.’ John Clancy, CEO and Founder, Galvia.ai

Author Information

Joanne Griffin is a strategist and transformation professional with a career spanning more than 20 years in leadership positions at LinkedIn, Nielsen and EY. Declan Foster is an industry leader in change management and project delivery and provides consulting services to clients globally. www.humology.com

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