Human Resource Management and Internal Marketing
Author:   Teena Mishra
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032209364


Pages:   224
Publication Date:   30 December 2022
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Human Resource Management and Internal Marketing


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Author:   Teena Mishra
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.462kg
ISBN:  

9781032209364


ISBN 10:   1032209364
Pages:   224
Publication Date:   30 December 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Thoughts on Internal Marketing 3. Internal Marketing Dimensions 4. Significance of Internal Marketing in the 21st Century 5. Implementation Strategy 6. Models of Internal Marketing 7. Internal Marketing, Human Resource Management, and Technology 8. Service Journey of Internal Marketing 9. Mechanism of Internal Marketing 10. Reorientation of Total Quality Management 11. Internal Marketing and Market Orientation 12. Internal Marketing and Service Quality 13. Internal Marketing and Commitment 14. Thoughts on Internal Marketing

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Teena Mishra holds a PhD. in Management.

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