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Dr. Subhra Mondal is a researcher in the Honors Program at Duy Tan University. She received her Ph.D. in Management in Retail studies. Her research interests are concerned with brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0 & digital recruitment. Dr. Francesca Di Virgilio is a Tenured Associate Professor of Organization Design and Human Resource Management at the University of Molise in the Department of Economics, Italy. She received her Ph.D. degree in “Organization, Technology and Development of Human Resources” from the University of Molise, in joint with the University of Naples Federico II and LUISS University (Italy). Dr. Subhankar Das is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam. He is a Ph.D. in Social Media Advertisement & Media Planning with professional certification from Google, Manipal indigital marketing, IIM Lucknow, IIM Bangalore for Media planning & University of British Columbia for Advertisement along with other 15+ Globally Recognized Professional Certifications.

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