Overview

Full Product Details

9781800181861

Table of Contents

Reviews

"""Gives you the power to understand why you aren't quite as rational as you think."" -- Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense ""A clever and informative book. I learned a lot and it was very useful to learn more about some processes of my mind. Highly recommended."" -- Anna Maria Giacomasso, Librarian"

"""Gives you the power to understand why you aren't quite as rational as you think."" -- Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense"

Author Information

Crawford Hollingworth is a behavioural change expert and co-founder of The Behavioural Architects, a consultancy that works with some of the biggest companies and organisations around the world. He writes and lectures regularly on how new knowledge from the behavioral sciences can enable behavioural change. Cathy Tomlinson is a behavioural researcher with years of consumer research experience. She led the book's volunteer 'brain team' on their journey of discovery and empowerment.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available