Overview

Outsmart Your Impulses and Eat Better A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it--despite the hefty price. But do you know why? Through over forty compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings--from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends. And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do--before you next sit down to dine!

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9781665254557

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Since 2006, Melanie Muhl has been a features editor at rankfurter Allegemeine Zeitung, Germany's leading newspaper, for which she also coauthors the Food Affair blog, reaching hundreds of thousands of readers each month. She studied journalism at the University of Karlsruhe and at King's University College in Ontario, Canada. As a psychologist, Diana von Kopp has taught leadership competence, such as decision making and stress management, to airline pilots for more than ten years. Fascinated by the fact that food has an immense impact on our brain, performance, and well-being, she dove into research and has been writing for Frankfurter Allgemeine Zeitung's blog Food Affair ever since. Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is a former executive director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid. Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is a former executive director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid. Jonathan Yen is a commercial voice-over artist and Earphones Award-winning audiobook narrator. He was inspired by the Golden Age of Radio, and while the gold was gone by the time he got there, he has carried that inspiration through to commercial work, voice acting, and stage productions. From vintage Howard Fast science fiction to naturalist Paul Rosolie's true adventures in the Amazon, he loves to tell a good story.

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