Overview

This study examines the contribution of New Right leaders Richard Viguerie and Paul Weyrich to the mobilization of the American conservative movement. Based on archival material not previously examined, this study fills a gap in our understanding of campaign organization and fundraising. Richard Viguerie was a pioneer of direct-mail fundraising, helping many conservatives win congressional seats. Paul Weyrich was a political strategist who helped create a number of conservative organizations, including the Heritage Foundation, the Moral Majority, and his own political action committee, the Committee for the Survival of a Free Congress, which provided guidance and financial support to conservative candidates. This study documents how Weyrich's PAC played a central role in congressional campaigns. It will appeal to scholars in American history and political science and general readers who are interested in contemporary American political history.

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"""... adds a lot to the understanding of the rise of the New Right. It also provides an interesting perspective on contemporary U.S. politics."" - Prof. Erik Asard Uppsala University ""The result is a very detailed, very well-informed, and most fascinating look into the machine room of campaigning and coalition building. As such, it is a mustread for everyone who would like to understand how Ronald Reagan... could suddenly become the central political figure of this era."" - Prof. Niels Bjerre-Poulsen Copenhagen Business School"""

... adds a lot to the understanding of the rise of the New Right. It also provides an interesting perspective on contemporary U.S. politics. - Prof. Erik Asard Uppsala University The result is a very detailed, very well-informed, and most fascinating look into the machine room of campaigning and coalition building. As such, it is a mustread for everyone who would like to understand how Ronald Reagan... could suddenly become the central political figure of this era. - Prof. Niels Bjerre-Poulsen Copenhagen Business School

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