How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Author:   Dominic Gettins
Publisher:   Kogan Page Ltd
Edition:   2nd Revised edition
ISBN:  

9780749446635


Pages:   208
Publication Date:   03 April 2006
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $104.28 Quantity:  
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How to Write Great Copy: Learn the Unwritten Rules of Copywriting


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Full Product Details

Author:   Dominic Gettins
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 15.50cm , Height: 1.40cm , Length: 23.50cm
Weight:   0.395kg
ISBN:  

9780749446635


ISBN 10:   0749446633
Pages:   208
Publication Date:   03 April 2006
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter - 00: Introduction; Chapter - 01: Eight Copywriting Rules; Chapter - 02: Rule One: Know Your Target Market; Chapter - 03: Rule Two: Do Research; Chapter - 04: Rule Three: Answer The Brief; Chapter - 05: Rule Four: Be Relevant; Chapter - 06: Rule Five: Be Objective; Chapter - 07: Rule Six: Keep it Simple; Chapter - 08: Rule Seven: Know Your Medium; Chapter - 09: Rule Eight: Be Ambitious; Chapter - 10: Conclusion

Reviews

offers a great deal of help both for those who aspire to copywriting and to those who are already practicing the craft. writing magazine


Dominic Gettins shows that only when you know the rules can you break them...it's a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business. - Direct Response Entertaining yet illuminating; good for dipping into yet a basis for deeper reflection. - Argent


Author Information

Dominic Gettins is a highly-acclaimed copywriter whose work has won many awards. His rules have been adopted by many leading organizations for many years, such as the BBC, Microsoft and Abbey National. He is now Creative Director at Euro RSCG London, one of the world's largest communications consultancies.

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