Overview

Writing copy that sells without seeming salesy can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash--including copywriters, freelancers, and entrepreneurs. In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

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Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (coauthors of Chicken Soup For the Soul), and Jeff Walker (author of Launch). Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (coauthors of Chicken Soup For the Soul), and Jeff Walker (author of Launch).

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