How to Write a Marketing Plan
Author:   John Westwood
Publisher:   Kogan Page Ltd
Edition:   4th Revised edition
ISBN:  

9780749461713


Pages:   144
Publication Date:   03 November 2010
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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How to Write a Marketing Plan


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Author:   John Westwood
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   4th Revised edition
Dimensions:   Width: 13.80cm , Height: 0.90cm , Length: 21.60cm
Weight:   0.187kg
ISBN:  

9780749461713


ISBN 10:   0749461713
Pages:   144
Publication Date:   03 November 2010
Audience:   College/higher education ,  Professional and scholarly ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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. ..a strong resource which should be considered to be at hand for any business person. - Midwest Book Review


Author Information

John Westwood has held positions as Market Development Director, Sales & Marketing Director and Vice President-Communications with major multinational companies since gaining valuable experience as a Export Sales Engineer and then Export Sales Manager. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East and the Far East and managed distribution operations in the USA and Canada. He is also the author of How to Write a Marketing Plan, also published by Kogan Page.

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