Overview

""How to Write a Business Letter"" is a comprehensive guide designed to help professionals and students master the art of effective commercial correspondence. Written by Marion G. Fotler, an expert with an M.B.A. background, the work provides practical, step-by-step instructions on crafting letters that are clear, concise, and persuasive. At a time when the written word was the primary engine of commerce, this book established foundational principles for professional communication that remain relevant to the study of business history and rhetoric today. The text covers various aspects of business writing, including the physical appearance of the letter, the importance of correct grammar and tone, and specific strategies for different types of communication, such as inquiries, sales letters, and collection notices. Fotler emphasizes the need for a ""you-attitude,"" focusing on the reader's perspective to achieve desired results. This work serves as an invaluable resource for anyone interested in the evolution of professional standards, offering a window into the meticulous office practices of the early 20th century. Whether for historical research or for improving one's own clarity in writing, this manual remains a classic example of instructional business literature. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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9781025723075

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