How to Win at CRM: Strategy, Implementation, Management
Author:   Seth Kinnett
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367657888


Pages:   220
Publication Date:   30 September 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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How to Win at CRM: Strategy, Implementation, Management


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Overview

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

Full Product Details

Author:   Seth Kinnett
Publisher:   Taylor & Francis Ltd
Imprint:   CRC Press
Weight:   0.349kg
ISBN:  

9780367657888


ISBN 10:   0367657880
Pages:   220
Publication Date:   30 September 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

There’s Something about CRM. Salesperson Resistance. Culture of Success. Understanding CRM Adoption. Business-IT Alignment. Positioning the Technology Division. Developing a CRM Governance Model. Partners, Vendors, and Hosted Solutions. The Business Analysis Function. The Customization Debate. Integration. Keeping the Mind in Mind. Understanding User Involvement. User Education. Big Data, Stewardship, and Analytics. Support. Understanding Extended and Post-Adoptive Use. Ongoing and Future Initiatives. Making CRM Successful.

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Seth Kinnett

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