Overview

With over 2.74 billion monthly active users, Facebook is the world's most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company's reach. This is the complete guide to Facebook marketing, generating leads, finding new customers, increase your sales conversions, and building your brand. Many business owners and entrepreneurs are still struggling to make social media work for their businesses and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Facebook marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics, and tips to make Facebook work for your business.

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