Overview

No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you.

Full Product Details

Author:   Brian Duckett ,  Paul Monaghan
Publisher:   Little, Brown Book Group
Imprint:   How To Books Ltd
Dimensions:   Width: 15.40cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.499kg
ISBN:  

9781845282080

ISBN 10:   1845282086
Pages:   276
Publication Date:   28 September 2007
Audience:   General/trade ,  General
Replaced By:   9781845284763
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents include how to:* Decide if your business could be franchised* Decide if you would be a good franchisor* Understand the franchisor - franchisee relationship* Structure the business so it works for both franchisor and franchisee* Prove the concept with Pilot Operations* Prepare a Operations Manual* Brief lawyers for a Franchise Agreement* Market your franchise* Recruit franchisees* Monitor franchisee performance* Motivate franchisees* Get the best out field visits* Get results from franchise exhibitions* help franchisees prepare and review their business plans* Understand franchisees' financial performance* Avoid litigation for you and your franchisees* Manage franchise re-sales* Buy an existing franchised network* Become a Master Franchisee* Prepare your network for sale* Franchise your business internationally

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Author Information

Brian Duckett and Paul Monaghan have almost 50 years combined experience of developing and managing franchised networks as franchisees, franchisors and advisors to companies considering or practising franchising. They founded Howarth Franchising Group, the UK's leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, The Franchise Support Centre and the International Franchising Centre.

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