Overview

Proven Solutions for Self-Employed Professionals Many self-employed professionals earn part, or all, of their livelihood by helping people make a difference in their lives. As coaches, consultants or mentors, self-employed professionals attract and serve their clients through their professional service businesses. In How to Succeed in Your Professional Service Business, author Larry Easto draws upon his decades of experience in the delivery and marketing of professional services. This book will help you learn: - How to clarify your true passion and purpose upon which you can build your successful professional service business; - How to identify your core beliefs, values and attitudes, which will help guide your critical decisions and inspired actions; - How to meet and overcome the many challenges of marketing professional services; - How to attract more and better clients; - How to generate more new business authentically-like making new friends and maintaining sustainable relationships with them; - How the Law of Attraction can help generate the results you want; - How a SWOT analysis can help you leverage your strengths to maintain your competitive advantage; - And so much more ... Whether you are just thinking of going out on your own or have a well-established professional service business, this book can help you achieve the success that you want, and no doubt deserve. And if you care as much about the difference that you help bring about in your clients' lives as you do about the income that you generate for yourself, even better! Instead of the shameless self-promotion, exaggerated benefits and outright lies that are too common in today's noisy and crowded marketplace, this book can also help you distinguish yourself from the competition by showcasing your true, best stuff. What better way to attract more ideal clients, those folks you love to serve whom you're really good at helping?

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9780228841524

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Larry Easto has over 40 years of experience in providing professional services ... as a lawyer, consultant, writer, trainer and coach. Preferring to empower clients to meet and overcome their challenges over telling them what they should do, Larry endeavours to equip them with the right tools to make informed decisions. He has authored over 30 books, eBooks, and video courses since 1993, sharing practical strategies for professional and business growth.LarryEasto.com

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