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OverviewFull Product DetailsAuthor: Kristin Johnson , Shalon RothPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.250kg ISBN: 9781138352681ISBN 10: 1138352683 Pages: 146 Publication Date: 26 December 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsI: Why Indispensable? 1. About This Book 2. Who is This Book For 3. What’s in It For You II: Agency Basics 4. Architecture of Agency Life 5. The Life Cycle of Business 6. Money Honey 7. Budget Basics 8. Staffing 9. Ethical Conduct 10. Writing Essentials III. Forget Titles 11. A Leader at Every Level 12. Achieving Authenticity 13. Diplomacy and Persuasion 14. Managing Expectations 15. PR: Personal Relationships IV: Lead the Way 16. Building a Team 17. Personal Branding 18. Managing Your Career 19. Managing the Careers of Others 20. Managing Client Relationships V. Pay It Forward 21. A Message from the Authors IndexReviewsThis book shortens the learning curve for people early in their PR careers. Given the rapid pace of change in the communications and marketing disciplines this can be the difference between `just doing well' and `truly thriving' in one's career. -Jill Dash, Senior Director, APCO Worldwide Every would-be PR agency professional should read this book! You'll learn what usually takes a few years of working at an agency about the 101 on PR agency life, including its architecture and operation, managing your career, the importance of team and team building, managing client relationships, the adrenaline rush of new business pitches and more. I'm surprised that a book like this hasn't been written before but, thankfully, now it has. -Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet, and co-founder three award-winning PR agencies Succeeding in today's professional service firm especially the modern PR agency is both challenging and exhilarating. Society and business are now digital customers and employees are driving the relationship and the conversation, meaning that agencies must be providing ideas and solutions at a much greater pace. As such, professionals in those firms need to understand the nuances of firm life. How to Succeed in a PR Agency is a must-read to map out your individual path to success. -Gary F. Grates, Principal, W2O Group This book's emphasis on business acumen and client relationship management makes it an ideal learning resource for public relations students and young professionals. The authors' real-world experience and insights from industry leaders are organically blended with a realistic and reliable roadmap for launching a successful career in a PR agency. -Yan Jin, Ph.D., Professor of Public Relations, Grady College of Journalism and Mass Communication, University of Georgia This book shortens the learning curve for people early in their PR careers. Given the rapid pace of change in the communications and marketing disciplines this can be the difference between `just doing well' and `truly thriving' in one's career. -Jill Dash, Senior Director, APCO Worldwide Author InformationKristin Johnson works as a client advisor and executive coach at Logos Consulting Group and Logos Institute for Crisis Management and Executive Leadership, and is an adjunct instructor at New York University in the School of Professional Studies (NYU-SPS), where she has taught in the master’s level public relations and corporate communications program since 2014. Kristin also serves as a mentor and judge for NYU Stern’s W. R. Berkley Innovation Labs $300K Entrepreneurs Challenge, which aims to develop people and ideas that create value for business and society. Shalon Roth has spent the last 15 years on the front lines of PR and communications agencies serving start-ups to multinational publicly traded companies. She founded PR-it®, which combines the power of a proprietary data-driven pricing model with a global community of high-caliber, seasoned public relations, digital and creative experts to deliver high-quality projects to brands, and on-demand support to agencies managing workflow peaks. Tab Content 6Author Website:Countries AvailableAll regions |
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