Overview

Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads. Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.

Full Product Details

Author:   Keith Lincoln ,  Lars Thomassen
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.345kg
ISBN:  

9780749455941

ISBN 10:   0749455942
Pages:   224
Publication Date:   03 May 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Section - ONE: How to succeed by becoming REobsessed; Chapter - 01: REsolving the big squeeze; Chapter - 02: REflating the brand; Chapter - 03: REassessing the shopper; Chapter - 04: REconnecting to the shopper; Chapter - 05: REevaluating the shopping experience; Chapter - 06: REstorming the trends; Chapter - 07: REcreating the brand message; Chapter - 08: REflagging it; Chapter - 09: REtrying again and again; Chapter - 10: REstoring your ethics; Section - TWO: How to succeed by winning; Chapter - 11: The companies doing it right; Chapter - 12: Becoming a retail phenomenon; Section - THREE: How to succeed operationally; Chapter - 13: A source of light; Chapter - 14: REtailizing the brand; Chapter - 15: Postscript… eat or be eaten!

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Author Information

Keith Lincoln has worked in international communications and branding for nearly thirty years. He is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at INSEAD Business School and London Business School. He can be reached at klincoln.retailization@gmail.com. Lars Thomassen has worked in advertising for over 30 years, most recently at BBDO, where he was involved in the development of many major global brands. He is now CEO of Walls, a leading international property developer.

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