Overview

For the estimated six to eight million entreprencurs each year who plan to establish a retail business, here is a careful, step-by-step approach to small business ownership. Based on the author's lifetime experience as a retail businessman, consultant, and entrepreneur, this book gets right down to business on such vital subjects as developing an effective business plan; choosing the right sources of financing; finding the right location, lease, and design; managing employees and inventory; maximimizing retail display, promotion, and advertising opportunities; financial management and growth; and many more.; Also included are sample income tax forms and samples of many of the legal forms needed to start a sole proprietorship, partnership, or corporation.

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9780806522241

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Irving Burstiner, Ph.D., is the author of Run Your Own Store, The Small Business Handbook, and Mail Order Selling. He has more than thirty-five years' experience in business as a lecturer, consultant, retail entrepreneur, and professor. He lives in West Palm Beach, Florida, and Long Beach, New York.

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