How to Start a Home-Based Gift Basket Business
Author:   Shirley Frazier
Publisher:   Rowman & Littlefield
Edition:   Fifth Edition
ISBN:  

9780762759545


Pages:   320
Publication Date:   13 September 2010
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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How to Start a Home-Based Gift Basket Business


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Overview

Everything you need to know to run a profitable gift basket business from your home.

Full Product Details

Author:   Shirley Frazier
Publisher:   Rowman & Littlefield
Imprint:   Globe Pequot Press
Edition:   Fifth Edition
Dimensions:   Width: 19.00cm , Height: 2.00cm , Length: 23.50cm
Weight:   0.041kg
ISBN:  

9780762759545


ISBN 10:   0762759542
Pages:   320
Publication Date:   13 September 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Who Buys Gift Baskets?2. What It Takes to Succeed3. Home Office and Workspace Setup and Structure4. Selecting Your Inventory5. Gift Basket Design Tips and Techniques6. The Lucrative Corporate Market7. Advertising and Promotion8. Delivery Methods9. Checks, Balances, and Payments10. Competition11. Keeping Customers for Life12. Growth Opportunities13. Training and CertificationAppendix:* Gift Basket Product Ideas* Associations* Trade Shows* Educational Resources* Other Useful Information

Reviews

Takes the novice and more experienced entrepreneur through [all] the steps. . . . The chapters on the actual gift basket design reveal ideas for making baskets that are definitely a step above the competitor's. <br>--North Jersey Herald News


""Takes the novice and more experienced entrepreneur through [all] the steps. . . . The chapters on the actual gift basket design reveal ideas for making baskets that are definitely a step above the competitor's.""—North Jersey Herald News


Author Information

Shirley George Frazier is the world's foremost authority on gift basket business start-up, design, Web site management, industry growth, and profitability. In business since 1990, Shirley is president of Sweet Survival LLC, a consulting firm specializing in business and marketing support to home-based professionals, florists, specialty store owners, wine shops, and department stores worldwide. Visit her at www.GiftBasketBusiness.com.

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