Overview

The latest book from Hype Snagger is full of helpful advice for gaining exposure through the media, such as how to network with editors and journalists, practice for interviews, deal with public relations catastrophes, and publish opinion articles. Evaluating media effectiveness and making use of social media are also discussed, as are pitfalls that should be avoided. The book covers topics like as media training, adapting pitches for different media sites, grabbing hype, making press kits that get results, and using exposure to further one's career. Finally, it discusses the value of consulting a public relations professional and the impact that media relations may have on reputation management.

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