Overview

This book explains the key parts of Internet TV systems, how they operate, and ways that over the top (OTT) Internet TV systems can generate sales revenues. You will learn the technology basics such as video encoding, media production and program scheduling that will allow you to understand all the technical jargon and communicate with companies that can help you. Explained are the system equipment options for getting an Internet TV system up and running. Learn how you can obtain, produce and schedule television programs. You will understand how people can watch your Internet TV programs on a computer or standard TV using Internet TV set top boxes, media players, or game consoles. Discover how Internet TV business works including advertising and television commerce (T-commerce). Find out how to locate interesting TV programs and the content licensing process. Discover how you can use high-value (more ad revenue) targeted advertising that is more effective than cable TV systems because it can be sent to specific locations and viewers. You'll learn about operations and billing systems and effective ways to promote television channels and programs. This Book Covers... Internet TV System Equipment & Operation Over the Top Television OTT Hosting Options Key Types of Video Conversion (Encoding) How to Broadcast TV through the Internet Internet TV Viewing Device Options How to Find & License Good TV Content Ways to Produce Original Content How to Insert, Track, and Sell Advertising Internet TV Service Billing Systems TV Station & Program Marketing Campaigns

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9781932813470

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