Overview

A new edition to the hugely successful book aimed at fashion students and graduates. All you need to know about the fashion business, from legal structures and finance to digital marketing and social media. This new edition includes case studies from both startups as well as international chains and is a must-have for any aspiring entrepreneur.

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9781786274847

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packed with tips, case studies and tasks to help the new entrepreneur analyse themselves, the market and the product. Thirteen chapters and fifteen case studies provide a practical guide covering business essentials -- Textiles magazine

Author Information

Toby Meadows is founder of TNM Consultancy, working with businesses from small labels to designer retailers. He is a Visiting Lecturer at the London College of Fashion and consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia) and Inkubaator (Estonia).

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