Overview

How to Sell Cars: Art of the Dealership isn't just another book, it's your personal playbook for dominating the lot, building lifelong customer loyalty, and standing out in a crowded market. This high-impact workbook is packed with modern strategies that actually work; no outdated scripts, no overly aggressive tactics. You'll master every phase of the sale with confidence, from the first handshake to the final close and beyond. Learn how to decode buyer personalities, crush objections with empathy, lead unforgettable test drives, and build a personal brand so powerful that customers ask for you by name. With real-world stories, guided exercises, and ready-to-use scripts, this book turns good salespeople into trusted advisors and trusted advisors into top performers. If you're serious about selling more cars, growing your income, and becoming the kind of professional people rave about, this is the tool you've been waiting for. Don't just make the sale. Make a career. How to Sell Cars: The Art of the Dealership is how it starts.

Full Product Details

9780999607299

Table of Contents

Reviews

Author Information

Brian L. Viers is a master salesman, lifelong entrepreneur, and trusted voice in the world of sales. With roots in the dealership world dating back to 1991 and continuing over the next three decades, Brian built a reputation as a high-performing sales leader and business builder. He has trained, led, and inspired teams across multiple industries, developing a values-based sales system focused on trust, service, and long-term relationships. His entrepreneurial ventures have spanned retail, consulting, publishing, and brand development, all anchored by one principle: integrity wins.As the founder of Significant U Resources, Brian creates tools and training that equip professionals to grow both personally and professionally. He is also the author of Upper Hand: How the Dealer Always Wins, a powerful blueprint for customer-focused success in the dealership world.

Tab Content 6

Countries Available