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Full Product Details

Author:   Anaita Sarkar
Publisher:   John Wiley & Sons Australia Ltd
Imprint:   John Wiley & Sons Australia Ltd
Dimensions:   Width: 15.00cm , Height: 2.50cm , Length: 22.60cm
Weight:   0.386kg
ISBN:  

9781394270811

ISBN 10:   139427081
Pages:   336
Publication Date:   31 July 2024
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

About the author ix Acknowledgements xi How to use this book xiii Introduction xix My seven business beliefs xxvii Part I: The 5 core pillars of business 1 1 Craft a distinct competitive advantage 3 2 Master your cashflow 7 3 The power of protectable IP 15 4 Build your digital assets 19 5 Consistency will win the game 21 Part II: Understanding the marketing funnel 23 Stage 1: Capturing your cold audience in the TOFU 27 6 TOFU strategy #1: Facebook (Meta) ads 31 7 TOFU strategy #2: Influencer marketing 43 8 TOFU strategy #3: Digital PR 63 9 TOFU strategy #4: Brand collaborations 75 10 TOFU strategy #5: TikTok 81 11 TOFU strategy #6: TikTok ads 97 12 TOFU strategy #7: Instagram 101 Stage 2: Warming up the audience in the MOFU 111 13 MOFU strategy #1: Meta ads 115 14 MOFU strategy #2: Email marketing 119 15 MOFU strategy #3: Google Ads 139 16 MOFU strategy #4: SEO 149 17 MOFU strategy #5: Instagram 165 Stage 3: Converting customers in the BOFU 171 18 BOFU strategy #1: Website optimisation 175 19 BOFU strategy #2: Email marketing 189 20 BOFU strategy #3: TikTok Shop 193 Part III: The secret sauce 199 21 Retention strategy #1: How to create an exceptional customer experience 203 22 Retention strategy #2: How to use email marketing to bring customers back to your store 209 23 Retention strategy #3: How to use Meta ads to retarget your customers 221 Part IV: The magic bucket 225 24 Magic bucket strategy #1: Creating a loyalty program that works 227 25 Magic bucket strategy #2: Giving your customers a place to chat 233 26 Magic bucket strategy #3: Giving your customers FOMO 235 27 Magic bucket strategy #4: Treating customers like VIPs 237 28 Magic bucket strategy #5: Using email marketing to make customers feel special 239 29 Magic bucket strategy #6: Building a personal brand 245 Part V: What’s next? 257 30 Advice from Mark Bouris: How to build a personal brand that spans decades 259 31 How to build a community 269 32 Bringing it all together 281 The final recap 291 My last piece of advice 295

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Author Information

ANAITA SARKAR is a successful entrepreneur, speaker, e-commerce advisor, guest lecturer, author and founder of the online platform Sell Anything Online, a global marketing company where Anaita mentors small businesses using her marketing formula.

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