Overview

Learn how to get sponsors to pay for your events. Sponsors are brands, companies, or other organizations that provide money or resources to help you connect with your audience while promoting their message. Think about a baseball game or a charity event - how do they get sponsors? Sponsorship is often confused with donations or simply putting up banners. How To Secure Sponsors Successfully helps you approach sponsors, clear up common misconceptions that prevent planners and sponsorship seekers from fully funding their events, communicate effectively with sponsors, and sell your event with confidence. The book includes proposal examples and a quick question-and-answer page to reinforce learning. You'll be able to secure both corporate and local sponsors for events of any size and budget.

Full Product Details

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Table of Contents

Reviews

I'm a creative artist in the area of multimedia. I've been looking for ways to take my creativity and business to the next level. A good friend of mine referred me to this book on securing sponsors successfully. My first though was what am I going to do with sponsors? My next thought was if even one idea helps it's worth it. I checked it out and I'm so glad I did! I found out I was literally leaving money on the table. The nonsense cut to the chase style made for easy digesting and quick read. Ernest Williams, CEO, Gennin Media After reading this book I gained a better and clear understanding of what it takes to secure sponsorship for my event. The step by step easy to follow format explains the relation between you and the sponsor and the advantages of securing a sponsor, a win win situation for both parties. Great book. Terri L Clay, Inspirational Speaker

Author Information

Roberta Vigilance began planning events in the 1990s and leveraged her sales skills to sell her events to sponsors. She stumbled into the world of sponsorship after discovering that the process had a name - sponsorship. Having secured sponsors for all her events, she decided to teach other planners how they too can get funding to cover and reduce their event costs.

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