Overview
This two volume set includes Shan Preddy's two 'must-have' professional practice guides for designers: How to Market Design Consultancy Services (Second Edition) and How to Run a Successful Design Business. Many design companies, the world over, are small businesses, with 75% employing fewer than 10 people full-time, and with a very variable level of profitability. Although their design skills are excellent, they need - with some notable exceptions - guidance on running their businesses. Shan Preddy's two books provide just that: concise, pragmatic, advice from an author team with experience that spans all sectors of design; everything a design company owner needs to know, including, among other areas: c Creativity: keeping it fresh; c Business legal type, structure; c Staff recruitment, management, motivation: permanent vs freelance; c Job management systems; c Marketing, sales, profile raising, PR, reputation; c Client relationships, satisfaction, retention, development; c Fees and negotiation; c Procurement, rosters; c Exporting, local vs global offices; c Legal: IPR, contracts; c Owning vs renting: property, equipment; c Lifecycles: start ups, mergers/acquisitions, business sales, retirement/exit; c Top tips from successful design companies: 'How we did it'; c Useful non-commercial UK and worldwide organisations (eg Design Council; DBA, D&AD, CSD, BDI, RSA, Design Partners, PDA, DMI etc).
Full Product Details
Author: Shan Preddy
Publisher: Taylor & Francis Ltd
Imprint: Gower Publishing Ltd
Edition: New edition
Weight: 0.454kg
ISBN: 9781409421481
ISBN 10: 1409421481
Pages: 694
Publication Date: 29 April 2011
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Undefined
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
'Don't mistake business savvy for drudgery. It makes you a better designer. The more you know about business, the better you'll be at seeing the world from your clients' point of view, working out what they need and spotting opportunities for them ... this book is good news. Whether you're starting out or an experienced veteran, the wisdom in these pages will help to make being in business a positive experience.' - David Kester, Chief Executive, Design Council 'A well informed and, at times, surprising wealth of information; which whilst acknowledging extremely well the traits of the design sector provides sound advice for any modern business. The book explores so many important facets, which you can easily dip in and out of. And I particularly like the use of quotes at the start of each chapter, which add an interesting mix of humour and philosophy.' - Adryan Bell
Author Information
Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.
