Overview

The term brick and mortar (also sometimes used as bricks and mortar ) was created in contrast to online shopping or eCommerce. Before the internet grew large enough for online retail to become convenient and profitable, storefronts were just that - retail stores, outlets, storefronts, or just shops. Although there was a huge development of E-Commerce for several years, many consumers have returned to going to brick-and-mortar establishments - in part because there is some convenience, but more because they want a specific experience while shopping. As a business owner looking to start a brick-and-mortar store, it is important to understand how in-person shopping and online shopping work together, and how you can keep your customers satisfied with their overall retail experience. In this book, the author shares the secrets to his success, walking future and experienced small business owners through the stages of any company: start-up, growth, and expansion. From building trust and standing out, to hiring and leading a team, to embracing your evolving role, Jason addresses the opportunities and challenges founders will face. The future of physical stores is now-and this book is your essential guide to brick-and-mortar triumph.

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