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'The book is a compelling narrative on the choices people have in the digital world to become entrepreneurs. It not just explains the strategic options but also shows how to attain success in each of the options. It is a befitting book for the digital world.' -- Hitesh Motwani * Chief Marketing Officer, Skillopedia * 'The book very well illustrates how any individual could become an affiliate marketer following the step-by-step guide Professor Seema provides here. The main salience of the book is that chapters are organized starting with key essentials and building on ideas in detail. This makes the book easily readable and helps readers achieve these objectives with a very good road map of improving on each level of progression to be a successful Internet marketer.' -- Avadhoot Jathar * Partner, Data Science, Kantar Analytics Practice * 'It is another book from Professor Seema which is so current and insightful. It takes you from the why to the how of becoming a master digital entrepreneur. It is a must-have handbook for all who want to take the journey to conquer the world of digital marketing and understand how to leverage it to grow their personal wealth.' -- Rahul Sen * Head of Commercial Payments, American Express, Singapore and Thailand * 'Gig economy is growing exponentially. People today want to explore multiple interests and wish to have multiple sources of revenue. The book is the key to unlock the potential of opening up multiple income streams. It is a must-read for those who want more from life. It is a perfect guide for students, influencers and professionals to understand the new-age digital world. It is insightful yet very lucid and simple to read and implement.' -- Dr Dwarika Prasad Uniyal * Pro-Vice Chancellor and Dean, School of Economics and Finance, Rashtreeya Vidyalaya University * 'The strategic insights in the book, coupled with an actionable road map, make this book a must-read for budding entrepreneurs. The book is very relevant in the context of the digital world. It's a new-age book which can open doors of financial freedom for its readers!' -- Dr Moutusy Maity * Professor (Marketing), IIM Lucknow * 'Digital marketing is a subject which draws attention of all, but still there is a void to get practical inputs. This book not only explains complex topics with simplicity but also keeps the readers glued through its conversational tone. It throws light on various aspects of this new-age profession and broadens the horizon of readers by bringing in more clarity.' -- Dr Ajay S. Singh * Director (Finance), Punatsangchhu Hydroelectric Project, Bhutan * 'The book is a must-read in this age of digitization. It is an eyeopener on myriad ways people can become digital entrepreneurs. It shows them a path to start and grow business.' -- Dr Ritu Tripathi * Assistant Professor, IIM Bangalore *

‘The book is a compelling narrative on the choices people have in the digital world to become entrepreneurs. It not just explains the strategic options but also shows how to attain success in each of the options. It is a befitting book for the digital world.’ -- Hitesh Motwani * Chief Marketing Officer, Skillopedia * ‘The book very well illustrates how any individual could become an affiliate marketer following the step-by-step guide Professor Seema provides here. The main salience of the book is that chapters are organized starting with key essentials and building on ideas in detail. This makes the book easily readable and helps readers achieve these objectives with a very good road map of improving on each level of progression to be a successful Internet marketer.’ -- Avadhoot Jathar * Partner, Data Science, Kantar Analytics Practice * ‘It is another book from Professor Seema which is so current and insightful. It takes you from the why to the how of becoming a master digital entrepreneur. It is a must-have handbook for all who want to take the journey to conquer the world of digital marketing and understand how to leverage it to grow their personal wealth.’ -- Rahul Sen * Head of Commercial Payments, American Express, Singapore and Thailand * ‘Gig economy is growing exponentially. People today want to explore multiple interests and wish to have multiple sources of revenue. The book is the key to unlock the potential of opening up multiple income streams. It is a must-read for those who want more from life. It is a perfect guide for students, influencers and professionals to understand the new-age digital world. It is insightful yet very lucid and simple to read and implement.’ -- Dr Dwarika Prasad Uniyal * Pro-Vice Chancellor and Dean, School of Economics and Finance, Rashtreeya Vidyalaya University * ‘The strategic insights in the book, coupled with an actionable road map, make this book a must-read for budding entrepreneurs. The book is very relevant in the context of the digital world. It’s a new-age book which can open doors of financial freedom for its readers!’ -- Dr Moutusy Maity * Professor (Marketing), IIM Lucknow * ‘Digital marketing is a subject which draws attention of all, but still there is a void to get practical inputs. This book not only explains complex topics with simplicity but also keeps the readers glued through its conversational tone. It throws light on various aspects of this new-age profession and broadens the horizon of readers by bringing in more clarity.’ -- Dr Ajay S. Singh * Director (Finance), Punatsangchhu Hydroelectric Project, Bhutan * ‘The book is a must-read in this age of digitization. It is an eyeopener on myriad ways people can become digital entrepreneurs. It shows them a path to start and grow business.’ -- Dr Ritu Tripathi * Assistant Professor, IIM Bangalore *

Author Information

Seema Gupta is an Associate Professor of Marketing at the Indian Institute of Management Bangalore (IIMB). She specializes in digital marketing. She is an author, speaker, blogger, consultant and trainer in the field. She helps businesses drive more traffic and increase return on investment. She uploads videos on her YouTube channel @ProfSeemaGupta and writes about latest trends in digital marketing on her blog www.profseema.com. She provides corporate training and consultation in the same field. She is also a visiting faculty at Esan University, Peru, and Egade University, Mexico. She has published papers in reputed journals such as Journal of Marketing Theory and Practice, Public Relations Review, Corporate Reputation Review, IIMB Management Review and Vikalpa. Winner of EFMD Best Case Award (2011) and ISB-IVEY Best Case Award (2011), Professor Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, Dainik Bhaskar and so on. Her cases have been registered with Harvard Business School Publishing. She has presented papers at several international conferences. She is often quoted in national media such as Economic Times, Brand Equity, Financial Express and Rajasthan Patrika. Prior to IIMB, she worked with RPG Group in sales and marketing function and Mudra Institute of Communications (MICA). She is a badminton player and loves travelling to different parts of the world. She is a mother of two kids.

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