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OverviewFull Product DetailsAuthor: Maxine Paetro , Giff CrosbyPublisher: WW Norton & Co Imprint: WW Norton & Co Edition: Newly Revised Edition Dimensions: Width: 21.80cm , Height: 2.00cm , Length: 27.90cm Weight: 0.918kg ISBN: 9780393732856ISBN 10: 0393732851 Pages: 256 Publication Date: 10 September 2010 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsWant to put your book together? Max's 'how to' is still the bible. What makes a great ad hasn't changed a whit, but the industry has changed dramatically; and this new edition is the pitch-perfect guide for breaking into today's ad world.--Flinn Dallis, coach and consultant, and former SVP Director of Creative Operations, Leo Burnett Company, USA Buy this book. The latest edition of Maxine Paetro's up-to-the-minute go-to source remains a classic, and still the only book that dares to tell the whole gory truth about how to get into advertising. --James Patterson, Former Chairman, JWT North America Worldwide Creative Business Director, and best-selling author Author InformationMaxine Paetro is a former advertising executive and the author of nine #1 bestsellers with James Patterson. She lives in New York City. Tab Content 6Author Website:Countries AvailableAll regions |
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