Overview

"""How to Publish Your Newsletter"" is designed to steer editors, entrepreneurs, and volunteers through every phase of the newsletter publishing process. First, it explores the world of newsletters and helps you determine where your publication fits in. Then, it leads you through the steps that apply to your specific newsletter, be it subscription or nonsubscription, print or electronic. The author helps you set up shop, from the creation of a budget to the development of a capable staff and a realistic schedule. And she guides you through the writing and design of newsletter articles, including the use of photos and other graphics. Every aspect of the process, from planning to distribution, is carefully explored and explained, enabling you to launch your new newsletter or improve your existing one with both confidence and competence. Whether you strive to educate the public about new products, inspire your company's workers or share information about health, crafts or politics, the newsletter can be an effective tool. ""How to Publish Your Newsletter"" will help you make that tool work for you."

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9780757000454

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Carol Luers Eyman received her bachelor's degree from Kirkland College, and both a master's degree in education and a certificate in technical communication from the University of Massachusetts. She owns and operates her own newsletter consulting and production firm.

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