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OverviewMarketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR. Full Product DetailsAuthor: John Stapleton , M. J. Thomas , Michael J. Thomas (Professor of Marketing, University of Strathclyde)Publisher: Taylor & Francis Ltd Imprint: Gower Publishing Ltd Edition: 5th Revised edition Dimensions: Width: 25.40cm , Height: 2.70cm , Length: 17.70cm Weight: 0.725kg ISBN: 9780566077845ISBN 10: 0566077841 Pages: 352 Publication Date: December 1998 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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Summer Reading Guide
