How to Prepare a Marketing Plan 5th Edition

Author:   John Stapleton ,  M. J. Thomas ,  Michael J. Thomas (Professor of Marketing, University of Strathclyde)
Publisher:   Taylor & Francis Ltd
Edition:   5th Revised edition
ISBN:  

9780566077845


Pages:   352
Publication Date:   December 1998
Format:   Hardback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $171.47 Quantity:  
Add to Cart

Share |

How to Prepare a Marketing Plan 5th Edition


Add your own review!

Overview

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

Full Product Details

Author:   John Stapleton ,  M. J. Thomas ,  Michael J. Thomas (Professor of Marketing, University of Strathclyde)
Publisher:   Taylor & Francis Ltd
Imprint:   Gower Publishing Ltd
Edition:   5th Revised edition
Dimensions:   Width: 25.40cm , Height: 2.70cm , Length: 17.70cm
Weight:   0.725kg
ISBN:  

9780566077845


ISBN 10:   0566077841
Pages:   352
Publication Date:   December 1998
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Summer Reading Guide

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List