Overview
A communication book that actually works for real people in real situations. You know the feeling, someone asks, ""So what do you do?"" and your mind goes completely blank, or you can't explain it succinctly. Whether you're networking at events, pitching to investors, or simply trying to explain your work at family dinner, unclear communication is costing you connections, contracts, and career growth every single day. Here's what makes this different: How to Pitch (Almost) Anything gives your Strategic Story Design a refreshingly simple system with short chapters, practical exercises, and real examples you can use immediately. No complicated theories or corporate jargon, just straightforward methods that work whether you're an entrepreneur, corporate professional, creative, scientist, or anyone whose expertise deserves to be understood. Perfect for: Entrepreneurs & Startup Founders tired of losing investors in the first 30 seconds Corporate Professionals who want to advance but struggle to articulate their value Creative Professionals who can't translate artistic vision into business terms Technical Experts & Scientists whose brilliant work gets lost in translation International Professionals navigating communication across cultures Non-native English speakers seeking structured, confidence-building approaches Neurodiverse professionals who value clear frameworks over vague advice Anyone who's tired of watching opportunities slip away due to poor communication What You'll Master: The Strategic Story Design Methodology – A complete system that works across industries and cultures The Pocket Pitch Framework – Turn complex expertise into compelling 1-2 sentence explanations that people actually remember Cross-Cultural Communication – Principles that connect with international audiences The Brand One-Pager Tool – Your strategic foundation that eliminates the ""blank page problem"" forever The H.E.L.P. Method – Four simple editing principles that work for everything: How you help • Empathy for audience • Less words • Proof for credibility Why This Book Works: Proven Across Industries: Strategic Story Design was developed through real-world application with the European Centre for Disease Prevention and Control, international tech accelerators, entertainment industry projects, and global corporations—ensuring the methods work across cultures, industries, and professional contexts. Written for Busy People: Real examples you can apply immediately, from photographers to software developers, research scientists to creative directors—see exactly how the methodology adapts to your situation. International Perspective: Created by a story strategist with experience across continents, specifically designed to work across cultural and linguistic boundaries. Inclusive by Design: Written to support diverse backgrounds, including non-native English speakers, neurodiverse professionals, and anyone who feels traditional business communication advice wasn't written for them.
Full Product Details
Author: Kendra Valentine
Publisher: Pearson Education Limited
Imprint: Pearson Business
ISBN: 9781292735313
ISBN 10: 1292735317
Pages: 216
Publication Date: 22 September 2025
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Forthcoming
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
""We live in a world now where you have to sell yourself and your services virtually every day...How to Pitch (Almost) Anything is the best guide for how best to communicate your ideas I've ever seen."" —Philip LaZebnik, Award-winning screenwriter (Pocahontas, Mulan, The Prince of Egypt) ""Forget everything you think you know about pitching. This book rewrites the rules... A must-read blueprint for anyone who wants to pitch smarter and stand out."" —AC Coppens, TED Speaker & Founder of THE CATALYSTS “This book is brillant… the cadence, the inclusive tone and for sure the examples! As an neurodivergent person, my entire life centres around praying someone will give me an example! Gorgeous language too, somehow professional yet accessible.“ —Leah Godfrey, Founder L2 Foundry & Alt Elle, C-Suite, Strategist, Trustee & Speaker ""Your book has put into words what my course took three months to explain. It IS all about storytelling, connection and clarity."" —Marina Narishkin, Founder, MN & Co Advisory, Former Managing Director, WildBrain CPLG; Former Director, TF1 Licensing ""This book is a masterclass in clarity. As someone who's helped hundreds of founders pitch their ideas, I know how hard it is to make your value clear. How to Pitch (Almost) Anything makes it simple, human, and powerful."" —Lauri-Ann Ainsworth, CEO Richard Branson Centre of Entrepreneurship Carribbean ""Brilliantly practical and instantly illuminating, How to Pitch is an excellent strategy guide for both beginners and seasoned storytellers alike."" —Lola Akinmade Åkerström, Award-winning visual storyteller & International bestselling author ""As someone who's spent decades creating challenging high-impact projects in the music sphere, I know how hard it can be to explain what you want to do in a way that truly lands. Strategic Story Design is an incredibly insightful tool."" —Stephen Budd, Veteran Music Industry Executive & TV Commentator
Author Information
Kendra Valentine is an international story strategist who helps businesses, institutions, entertainment and creative projects communicate the value they provide through Strategic Story Design. She guides people to solidify their value proposition and create compelling ways to share it. As a global citizen who has worked across countries and cultures, she believes clear communication is the bridge between brilliant ideas and meaningful impact.
