Overview

Considering Corporate Social Responsibility (CSR) as a vital factor for successful business development and value creation, this book delves into issues that can help companies gain significant advantages and tangible dividends by implementing tailored CSR activities. How to Not Waste Money on CSR introduces a 3D stakeholder study and engagement strategy, where every aspect is explored in a three-dimensional manner. The presented stakeholder interaction methodology is not only practical, quantifiable, and easy to replicate but also innovative. It follows a systematic approach to identify stakeholder needs, align them with business goals, and measure the impact of CSR initiatives. Kirill Smolyakov, an honored CSR expert and consultant with a comprehensive 20 years of experience across 4 continents and 14 countries, has summarized his research and observations in the genre of business fiction.

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