Overview

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement--by you, your firm, or even your government. Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered immeasurable, including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements--even when it seems impossible--this book provides you with the substantive steps for measuring anything, especially uncertainty and risk. Don't wait--listen to this book and find out: --The three reasons why things may seem immeasurable but are not --Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods --How computing the value of information will show that you probably have been measuring all the wrong things --How not to measure risk --Methods for measuring soft things like happiness, satisfaction, quality, and more --How to fine-tune human judges to be powerful, calibrated measurement instruments --How you can use the Internet as an instrument of measurement A complete resource with case studies, How to Measure Anything illustrates how author Douglas Hubbard--creator of Applied Information Economics--has used his approach across various industries. You'll learn how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. Straightforward and easy-to-follow, this is the resource you'll refer to again and again--beyond measure.

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"I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios, from aerospace and defense, healthcare, politics, etc.-- ""Ricardo Valerdi, Ph.D., Lecturer, MIT"""

Author Information

Douglas W. Hubbard is the inventor of Applied Information Economics (AIE), a measurement methodology that has been used in IT portfolios, entertainment media, military logistics, R&D portfolios, and many more areas where big decisions are based on factors that seem difficult or impossible to measure. He is an internationally recognized expert in metrics, decision analysis, and risk management, and is a popular speaker at numerous conferences. Douglas has written articles for publications including InformationWeek, CIO Enterprise, Architecture Boston, and Analytics, and is the author of The Failure of Risk Management: Why It's Broken and How to Fix It. David Drummond has made his living as an actor for over twenty-five years, appearing on stages large and small throughout the country and in Seattle, Washington, his hometown. He has narrated over thirty audiobooks, in genres ranging from current political commentary to historical nonfiction, fantasy, military, thrillers, and humor. He received an AudioFile Earphones Award for his first audiobook, Love 'Em or Lose 'Em: Getting Good People to Stay. When not narrating, he keeps busy writing plays and stories for children.

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