Overview

If you're on the first page of Google search results for things you want to be known for, you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield. In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain: - How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return. - How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition. - Our search engine optimization strategy for law firms. - The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!

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Montina Portis is a best-selling author, speaker and marketing consultant. She founded Creative Internet Authority (CIA), a full-service marketing agency that specializes in helping lawyers and law firms attract more clients, generate more referrals and build marketing machines - guaranteed! Montina created The Multiple Marketing Method! and understands how marketing works from video marketing, social media, content development and marketing. She doesn't talk the talk like most agencies do she and her team have the results to back it up. Montina has an extensive background in creative marketing strategies growing her community online to over 50,000 followers on Facebook, Twitter, YouTube, Pinterest and Google+. She is an online instructor with the largest online institution in the world and has over 15,000 clients enrolled in her courses. She appears as a leading expert in legal marketing on Fox New, ABC, CBS and NBC.

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