Overview

Want more certificants? Was that a Yes? If so, then read on because this concise and tactical guidebook, written by The Kryterion Marketing Team, shows you how to use smart marketing to identify, nurture and convert more of your ideal candidates into new certificants. For the past 20 years, Kryterion has worked with scores of certification programs and observed how savvy marketing-often capitalizing on free tools, platforms and strategies-can rocket the recognition, acceptance and growth of any certification program. Take advantage of the strategies, tips and secrets revealed here to get more prospects and candidates into your certification funnel. Discover how to quickly identify your ideal candidates so that your marketing will be laser focused. Eliminate all guesswork, wasted time and effort. Use a professional screenwriter's formula to turbocharge your marketing message. Get this right, and you'll have a story that will resonate with prospects like no other claim you could make. Find out how sophisticated marketers create valuable, trustworthy content for their prospects-all in a fraction of the time that you may be spending. Discover the social-media platforms used by your prospects and why you must get them off social media and back to your web site (blog) ASAP! If you aren't getting enough candidates for your certification program, you have a marketing problem. Use this hands-on, straight-to-the-point guidebook to discover proven marketing strategies that you can start implementing TODAY. How to Market Your Certification Program is your secret weapon for the high-impact marketing that drives prospects and candidates to your certification. Want more certificants? This is the book and solution you're looking for! The Kryterion Marketing Team

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9781987531145

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