How to Market Books

Author:   Alison Baverstock ,  Susannah Bowen
Publisher:   Taylor & Francis Inc
Edition:   6th New edition
ISBN:  

9780815352761


Pages:   482
Publication Date:   08 May 2019
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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How to Market Books


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Author:   Alison Baverstock ,  Susannah Bowen
Publisher:   Taylor & Francis Inc
Imprint:   CRC Press Inc
Edition:   6th New edition
Weight:   1.098kg
ISBN:  

9780815352761


ISBN 10:   081535276
Pages:   482
Publication Date:   08 May 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Alison Baverstock is Associate Professor of Publishing at Kingston University where she jointly established publishing education, and Kingston's MA Publishing. She has researched and written widely about the creative economy and is a regular media commentator. In 2007 she received the prestigious Pandora Award for Services to Publishing. Susannah Bowen is Head of Marketing (Higher Education) at Cengage Australia and Hon. Fellow, University of Melbourne. She has worked in publishing since 1996 in Australia and Europe. With a foreword by David Shelley, CEO of Hachette UK

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