How to Market Books

Author:   Alison Baverstock
Publisher:   Taylor & Francis Ltd
Edition:   5th New edition
ISBN:  

9780415727587


Pages:   472
Publication Date:   18 February 2015
Replaced By:   9781138597259
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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How to Market Books


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Overview

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Full Product Details

Author:   Alison Baverstock
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   5th New edition
Dimensions:   Width: 15.90cm , Height: 3.00cm , Length: 23.50cm
Weight:   0.757kg
ISBN:  

9780415727587


ISBN 10:   0415727588
Pages:   472
Publication Date:   18 February 2015
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Replaced By:   9781138597259
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Alison Baverstock is Associate Professor in the Department of Journalism and Publishing at Kingston University, where she cofounded the MA Publishing in 2006, now with an international catchment area and reputation. She is a frequent commentator in the press and broadcast media on publishing and reading, a previous recipient of the Pandora Prize for Services to Publishing and a member of the Board of Management of the Society of Authors.

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