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9781913947149

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""""Loni Edwards, founder of the Dog Agency and PetCon, decided to use the pandemic for good -- well, the good of pets and their owners. She's behind the success of some of the world's most influential pets, and now has written an all-inclusive guide to social media and finding whatever virtual tail you're chasing."" -The New York Post, "" """"Presumably, armed with this paperback, the lucky dog can become independently wealthy and her people parents can spend their days lounging by the (dog-bone-shaped) swimming pool."" -Forbes, ""

Loni Edwards, founder of the Dog Agency and PetCon, decided to use the pandemic for good - well, the good of pets and their owners. She's behind the success of some of the world's most influential pets, and now has written an all-inclusive guide to social media and finding whatever virtual tail you're chasing. -The New York Post, Presumably, armed with this paperback, the lucky dog can become independently wealthy and her people parents can spend their days lounging by the (dog-bone-shaped) swimming pool. -Forbes,

Author Information

Loni Edwards is a lawyer turned entrepreneur who stumbled into the incredible world of pet influencers via her late fur baby Chlo (@chloetheminifrenchie). She is the Founder and CEO of The Dog Agency (@thedogagency): ""The first-and really, only major-management company for social-media celebrity animal clients"" (Vogue). She is also the Founder and CEO of PetCon (@ petconofficial): ""The event that brings together the world's most influential and social-savvy pets"" (Good Morning America). She is a graduate of Harvard Law School, Cornell University, and Phillips Academy Andover, and a director on the board of the Animal Cancer Foundation. She can be found online at @lonidee.

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