Overview

"Do you want to sell more books-with no returns? No matter what size publisher you are-even if you self-publish-you have the ability to sell hundreds of thousands of your books to markets that are entirely outside the bookstore environment. For years, large publishing houses (and savvy independent publishers) have zeroed in on these lucrative markets, satisfied their constant need for new books, and quietly profited from these ""special sales"" venues. In this updated edition of HOW TO MAKE REAL MONEY SELLING BOOKS (WITHOUT WORRYING ABOUT RETURNS), book-marketing expert Brian Jud unlocks the secret to navigating the world of special sales. This comprehensive and easy-to-follow guide provides everything a book publisher needs to know about taking advantage of marketing opportunities beyond the bookstore. It opens your eyes to a wealth of solid, often surprising outlets-from book fairs and specialty shops to specialized libraries and companies that offer premium sales. Unlike bookstores, these are markets that never or rarely return titles. But that's only the beginning. You will also learn how each market works, how to locate key contacts, and how to successfully negotiate a deal. Rounding out this book is invaluable information on print runs, discounts, contracts, and distributors, as well as a ""heads-up"" on common marketing pitfalls and how to avoid them. By the time you finish reading this book, you will wonder how you ever managed without it. Each year, many millions of books are sold through these valuable outlets. Isn't it time you took advantage of these special opportunities? With HOW TO MAKE REAL MONEY SELLING BOOKS (WITHOUT WORRYING ABOUT RETURNS) in hand, you can widen your horizon to success."

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9780757005138

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Brian Jud is president of Book Marketing Works, a marketing consultancy firm. Established in 1998, the company's goal is to help independent publishers market their titles more effectively. Brian is the Executive Director of the Association of Publishers for Special Sales and an award-winning author.

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