Overview

"This book is a how-to guide for artists to create their own online community for their work and how that community can support them to become sustainable in every way. The book takes a critical and in-depth look at the media's perception of ""free content"" vs the reality of what the general public see it as. If you're an artist in the modern age who wants a sustainable audience you're no longer just an artist, you're a community leader."

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9781522925750

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Simon Caine is a comedian, writer, social media manager and podcaster. For the last 7 years he's been obsessively reading and learning about how relationships grow online and putting this knowledge into practice for brands including Kit Kat, Marmite, Haribo and Hovis. For the last 6 years he's been using this skills to find an audience for his own work online and build a connection with them. This book is a result of both these jobs.

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