Overview

The classic accounting guide for the non-expert has now been now fully updated! Long-time CEO Robert Follett shows you exactly how to ""keep score"" in business by reading and interpreting company financials. This is the number one guide to uncovering crucial business insights buried in balance sheets, income statements and other financial reports.   Offering indispensable practical help for day-to-day business and investment decision-making, it includes up-to-the-minute coverage of ROI analysis, cash flow planning and identifying business trends. Perfect for new managers and entrepreneurs!

Full Product Details

Author:   Robert Follett
Publisher:   Pearson Education (US)
Imprint:   Financial TImes Prentice Hall
Edition:   2nd edition
Dimensions:   Width: 15.60cm , Height: 1.00cm , Length: 22.80cm
Weight:   0.270kg
ISBN:  

9780132849258

ISBN 10:   0132849259
Pages:   192
Publication Date:   26 January 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Chapter 1 Introduction    1 The First Lesson: Scores Are Not Real Dollars     5 The Accrual Method     6 But Scores Are Important     7 Chapter 2 Glossary of Key Financial Accounting Terms     9 Glossary     10 Chapter 3 The Balance Sheet     31 The Balance Sheet Balances     31 Acme Widget Company     35 Acme Widget’s Year-End Balance Sheet     38 A “Trial Balance”     43 Constructing the Balance Sheet     45 Summary     46 Chapter 4 More Balance Sheet    47 Cost Versus Value     47 Intangible Assets     48 Goodwill     50 Reserves and Allowances     51 The Going Concern Assumption     52 Estimates Are Everywhere     53 Purpose and Perspective     53 Current Versus Noncurrent Balance Sheet Items     55 Working Capital     55 Average Collection Period     58 Inventory Turnover     60 Chapter 5 Still More Balance Sheet    63 The Worksheet for Transactions     65 Trial Balance Worksheet     68 The Balance Sheet     68 Analyzing the Balance Sheet     69 Balance Sheet Summary     71 Chapter 6 The Income Statement    75 The Basic Income Statement     76 Acme Widget’s First-Year Income Statement     80 More on Cost of Sales     83 Nonoperating Income and Expense     86 Acme Widget’s Second-Year Income Statement     87 Reconciliation of Retained Earnings     89 Analyzing Income Statements     90 Complicating Cost of Sales     91 Summary of the Income Statement     94 Chapter 7 Return on Investment (ROI)     99 Return on Equity (ROE)     101 Return on Invested Capital (ROIC)     102 Return on Assets Used (ROAU)     103 Cash-on-Cash Return     105 Payback Method     106 Discounted Cash Flow or Present Value Method     106 Summary     115 Chapter 8 Changes in Financial Position     117 Summary     121 Chapter 9 Cash Flow Budget     123 Summary     129 Chapter 10 Other Analysis Ratios and Tools     131 Profit as a Percentage of Sales     131 Breakeven     132 Current Ratio     135 Acid Test or Quick Ratio     135 Debt-Equity Ratio     135 Earnings Per Share     136 Price-Earnings Ratio     136 Chapter 11 A Summary of What You Have Learned     139 The Balance Sheet     140 The Income Statement     144 Statement of Changes in Financial Position     146 Cash Flow Budget     147 Analyzing Financial Reports     147 Conclusion     151 Appendix A Acme Widget Company 153 Appendix B Present Value Tables 169

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Author Information

Robert Follett served as President of Follett Publishing Company and as Chairman of Follett Corporation, a company that has grown to almost $3 billion in annual sales by providing universities, libraries, schools, and school districts with educational tools and services.

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